Skinny Butcher

© Skinny Butcher

Retail & E-Commerce

Retail Expansion for Skinny Butcher’s Plant-Based Chicken in 3 Major Michigan Stores

Michigan-based Skinny Butcher is expanding throughout its home state with launches at three major chains. The brand’s plant-based chicken products — which include Crazy Crispy Chick’n Breasts, Tenders, Nuggets, and Patties — will be available at Costco Wholesale, SpartanNash corporate stores, and all Gordon Food Service locations. The chicken alternatives are made from vegetable fibres, which are combined with pea protein and a proprietary spice blend. The products are then coated using a double-breading method. According to Skinny Butcher, the finished plant-based chicken has “the crispiest, closest to real fried chicken taste and texture on the market”. Successful debut Skinny Butcher previously launched at Costco stores in Northern California, the Midwest, and selected Utah locations. The brand also arrived at Walmart stores nationwide through a …

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