British plant-based food brand Squeaky Bean has asked 2000 employed Brits about their lunchtime habits in a new survey. The results show that a quarter of people want to eat more plant-based foods at lunchtime.
Squeaky Bean Launches Two “Market First” Products for Veganuary
UK plant-based brand Squeaky Bean has started the new year with the launch of two products claimed to be market firsts. The first product, ready-to-eat tofu slices, marks Squeaky Bean’s debut in the tofu category. Available in two flavours, Red Pepper & Tomato and Spinach & Basil, the product aims to address a major barrier in the category — low consumer awareness of how to prepare tofu. Since the slices are already flavoured and ready to eat, they could help bring tofu to a wider audience. They are said to be ideal for use in sandwiches, salads, and wraps. The second new product is the Super Grain & Vegetable Burger, which is Squeaky Bean’s first burger and is claimed to be the category’s first to …