Fashion, Design & Beauty

Luxury House LVMH Acquires Stella McCartney Brand in Sustainability Bid

The Stella McCartney label has announced it has reached an agreement with luxury goods company LVMH (Moët Hennessy – Louis Vuitton SE) with Ms McCartney being taken aboard as a sustainability advisor. The acquisition comes at a time when several fashion labels are discontinuing the use of fur and becoming desperate to appear sustainable and gain credibility with ethically conscious milennials.