strive-nutrition-corp

Singaporean precision fermentation company TurtleTree announces a new commercial partnership for its flagship whey protein lactoferrin, LF+, with Strive, a F&B company specializin in bringing novel protein products to market.

Image courtesy of TurtleTree
Cultivated, Cell-Cultured & Biotechnology

TurtleTree & Strive to Launch Health-Focused Beverages Powered by Animal-Free Lactoferrin

Singaporean precision fermentation company TurtleTree announces a new commercial partnership with Strive Nutrition, an F&B company bringing novel proteins to market, for LF+, claimed to be the world’s first GRAS and vegan-certified animal-free lactoferrin. The companies will introduce two health-focused products in the USA by 2025: an immunity support beverage for adults and a ready-to-mix protein powder targeted for sports nutrition. According to the announcement, the collaboration aims to capitalize on the growing functional beverage market, where 83% of US consumers currently drink functional beverages as part of their self-care routine. The news follows TurtleTree’s first-ever commercial partnership to launch a functional espresso featuring LF+ with Cadence Performance Coffee. Fengru Lin, TurtleTree’s CEO, expressed her excitement about the partnership: “We are looking forward to supporting Strive …

more

Strive FREEMILK Whole, an alternative milk crafted with Perfect Day's whey protein, has launched in partnership with Florida coffee roasters Oceana Coffee at the 2024 Miami Open.

Image courtesy of Strive FREEMILK

Cultivated, Cell-Cultured & Biotechnology

Strive Milk is Served at the Miami Open, Becoming First Animal-Free Milk at Major Sporting Event

Strive FREEMILK Whole, an alternative milk crafted with Perfect Day‘s sustainable whey protein, is being served in partnership with Florida coffee roasters Oceana Coffee at the 2024 Miami Open. This launch represents the first animal-free milk made with precision fermentation protein served at a major sporting event, marking a huge milestone for the alt dairy category, gaining mainstream visibility and recognition beyond just being available online or in stores. Strive Nutrition Corp., the company behind Strive FREEMILK, states that its “milk-like” product will revolutionize the coffee experience at the Miami Open thanks to its rich flavor, high protein content, sustainability, and ethical standards. MichaelAnn Cohlmia, Creative Director at Strive Nutrition, shared, “We are thrilled to introduce Strive FREEMILK to the tennis fans and coffee enthusiasts …

more