Stroop Club Launches First Vegan, Organic and Palm Oil Free Stroopwafel in Europe
Stroop Club, a company founded by Dutch entrepreneurs Chantal and Tako, has launched what it describes as Europe’s first vegan, organic, and palm oil-free stroopwafel. The product, recently introduced in the European market, marks a return to the Netherlands for the company, which began operations in Texas in 2015. Over the past eight years, Stroop Club has expanded its presence across North America, establishing a foothold in the United States, Canada, and Mexico. Known for its focus on sustainability, the company prioritizes ethically sourced ingredients, environmentally friendly packaging, and carbon-neutral shipping. Stroopwafels, a traditional Dutch caramel-filled cookie, typically contain butter and eggs. Stroop Club’s version uses plant-based ingredients and eliminates palm oil, which has been associated with environmental and ethical concerns. The company asserts that …