Australian Supermarkets Withdraw Plant-Based Brand Sunfed Meats From Shelves
New Zealand-headquartered plant-based meat brand Sunfed Meats is reportedly no longer available in Australia, with supermarket chains Woolworths and Coles confirming that they no longer stock the brand’s products. According to the Sydney Morning Herald, Sunfed’s valuation has been reduced to zero by its leading investor, Blackbird Ventures, though neither Sunfed nor the investment firm appears to have commented on this. The brand currently still seems to be available in New Zealand, but Australia is no longer mentioned on its website. It remains unclear why the products have been withdrawn from Australia; one commenter on Sunfed’s Facebook page said they had contacted Woolworths and were told the range had been discontinued due to lack of demand, but other commenters pointed out that the products had …