Sunfed Meats Bull Free Beef Raw Prime Diced

©Sunfed

Products & Launches

Sunfed Launches Bull Free Beef Raw Prime Diced Across New Zealand 

Sunfed – one of New Zealand’s leading plant-based brands – has launched its latest raw alt meat cut. The latest offering, Bull Free Beef Raw Prime Diced, will launch this week through Countdown, New Zealand’s largest supermarket chain.  Sunfed, founded by Shama Sukul Lee in 2015, offers a range of “meat-free meat” cuts, opting for raw plant-based ingredients rather than the processed products which dominate the market. As the foodtech brand has emerged as a major player in the antipodean vegan meat industry, vegconomist takes a look at its biggest moves so far. Chicken Free Chicken After raising $10 million in Series A capital, Sunfed expanded its popular Chicken Free Chicken across Australia. Taking over three years of product development – and a lot of …

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Shama Sukul Lee with Sunfed Boar Free Bacon® 01

Shama Sukul Lee with Sunfed Boar Free Bacon ©Sunfed

Food & Beverage

Sunfed’s Boar-Free Bacon, Most Popular Product at Meatfest, Announces Retail Launch in NZ

New Zealand plant meat brand Sunfed, which became a household name for its Chicken-free Chicken in New Zealand and Australia in 2018 and 2019 respectively, now announces the long awaited retail launch for its vegan bacon.. The brand raised NZ$10 million in series A capital round to launch its products internationally.

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Shama Sukul Lee with Sunfed Boar Free Bacon® 01

Shama Sukul Lee with Sunfed Boar Free Bacon ©Sunfed

Food & Beverage

Forbes Says That Vegan Bacon Products are the “Next Plant-Based Frontier”

Forbes reported yesterday about the rise in plantbased, citing Beyond Meat as the key driver behind the industry and vegan bacon as the next trend. Beyond said last year that they would be developing a plantbased bacon in 2020, but which other brands are competing and why is it so imperative that vegan bacon exists right now?

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Shama Sukul Lee with Sunfed Boar Free Bacon® 01

Shama Sukul Lee with Sunfed Boar Free Bacon ©Sunfed

Products & Launches

Sunfed Becomes First Plant Meat Brand to Launch at Meatstock With BOAR FREE BACON and BULL FREE BEEF

In a move anticipated to cause controversy amongst the country’s butchers, New Zealand plant meat brand Sunfed is making the first public debut of its highly anticipated plantbased bacon and beef products this weekend 15th and 16th of February at Meatstock, the biggest carnivore event in New Zealand.

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