Sunfed – one of New Zealand’s leading plant-based brands – has launched its latest raw alt meat cut. The latest offering, Bull Free Beef Raw Prime Diced, will launch this week through Countdown, New Zealand’s largest supermarket chain. Sunfed, founded by Shama Sukul Lee in 2015, offers a range of “meat-free meat” cuts, opting for raw plant-based ingredients rather than the processed products which dominate the market. As the foodtech brand has emerged as a major player in the antipodean vegan meat industry, vegconomist takes a look at its biggest moves so far. Chicken Free Chicken After raising $10 million in Series A capital, Sunfed expanded its popular Chicken Free Chicken across Australia. Taking over three years of product development – and a lot of …
Forbes reported yesterday about the rise in plantbased, citing Beyond Meat as the key driver behind the industry and vegan bacon as the next trend. Beyond said last year that they would be developing a plantbased bacon in 2020, but which other brands are competing and why is it so imperative that vegan bacon exists right now?
According to New Zealand brand Sunfed, which last weekend was the first ever plant based meat brand to feature at Meatstock, their stand was the most popular of the whole (entirely meat-based) event, and the most common question from the carniverous festival-goers was, “Where can I buy this?”
In a move anticipated to cause controversy amongst the country’s butchers, New Zealand plant meat brand Sunfed is making the first public debut of its highly anticipated plantbased bacon and beef products this weekend 15th and 16th of February at Meatstock, the biggest carnivore event in New Zealand.
New Zealand meat alternative company Sunfed Meats have just announced that the completion of a NZ$10 million series A capital round to take their unique plant-based meat global. The investment round was led by Australian Blackbird Ventures with participation from Stephen Tindall’s K1W1, Chris Hadley, and NZVIF.