Superlatus Announces Planned Expansion into Pet Food Market, Beginning with Baked Plant-Based Treats
Superlatus, Inc., a food tech and distribution organization that recently completed a merger with pharmaceutical exchange platform provider TRxADE HEALTH, Inc., has revealed its strategic move to penetrate the global pet foods market, focusing on plant-based, high-protein pet foods and snacks. Notably, following the merger of Superlatus and TRxADE HEALTH, the combined entity made significant strides in the plant-based food industry. They recently expanded their portfolio by acquiring Perfect Day’s Animal-Free Brands through the acquisition of The Urgent Company. Only two days after acquiring The Urgent Company, Superlatus unveiled plans to launch a pulse protein snack in the United States in early 2024 under the recently acquired Brave Robot brand, well-known for its vegan dairy-free ice creams. The expansion into the pet food market will …
