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SuperMeat's cultivated burgers, grilled

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Cultivated Meat

SuperMeat’s 100% Cultivated Chicken Hits Price Parity with Premium Options at $11.79/lb

SuperMeat today announces it is able to produce 100% cultivated chicken (85% muscle and 15% fat) at $11.79 per pound when produced at a large scale, matching the cost, taste, and texture of premium US pasture-raised chicken. Additionally, the company claims it can produce three pounds of cultivated meat — equal to the amount of edible meat from one chicken — in around two days. In contrast, it takes 42 days to raise, slaughter, and process a chicken. The company says that advancements in its proprietary production process have led to these breakthroughs, demonstrating that the scalability and viability of cultivated meat are possible. “Current sentiment around cultivated meat includes skepticism regarding its scalability and market readiness, with concerns that cultivated meat may be more …

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Supermeat Cultivated Chicken Sandwich

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Cultivated Meat

SuperMeat’s Cultivated Chicken Outperforms Most Efficient Farm Animal in Carbon Footprint Study

Chicken is considered the most efficient source of land-animal protein compared to beef and pork due to its lower feed conversion ratio and smaller environmental footprint. However, cultivated chicken presents an opportunity for even greater sustainability. A new life cycle analysis (LCA) from the Israeli startup SuperMeat, conducted by independent research consultancy CE Delft about the environmental impact of its 100% cultivated chicken vs. conventional chicken, found a 47% reduction in carbon emissions when the production used renewable energy. The LCA focused on large-scale production anticipated at the start of the next decade in a scenario where SuperMeat’s production integrates renewable energy within its facility, supply chain, utilities, and medium. Meanwhile, chicken production was based on obtaining soy from deforestation-free supply chains and utilizing renewable …

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SuperMeat's chicken cell line process meets Kosher meat Mehadrin standards

The Chicken @ SuperMeat
Company News

SuperMeat’s Cultivated Chicken Receives Kosher Certification, Making Sustainable Proteins Accessible to Millions

Israeli startup SuperMeat announces that OU Kosher, the world’s largest kosher certification agency, has determined that its chicken cell line process meets Kosher meat Mehadrin standards — which are said to be the most stringent level of kosher supervision. This approval of SuperMeat’s cultivated chicken signifies a pivotal moment for developing novel foods and indicates a broad consensus among Jewish religious factions for the first time, explains SuperMeat. Furthermore, a Kosher certification provides access to sustainable meat for individuals worldwide who abide by religious dietary and food safety guidelines, and it opens the door for other certifications, such as Halal.   According to Co-founder and Executive Director of Agronomics, Jim Mellon: “This development opens up a considerable global market opportunity, with an estimated $11bn a year being spent …

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Supermeat Cultivated Chicken Sandwich

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Society

SuperMeat Survey Reveals Nearly 90% of US Chefs Would Serve Cultivated Meat

A new survey conducted by food tech company SuperMeat discovered that 86% of American chefs are interested in serving cultivated meats, poultry or seafood to customers.  Conducted with market research consultancy Censuswide, the survey polled opinions from 251 US chefs and food professionals. The results found:  86% of chefs are interested in serving cultivated meat or poultry, with 22% of those saying they are “very interested” 84% would consider replacing conventional meat with cultivated meat on their menus if pricing were similar 77% would be willing to pay a premium for cultivated meats, with two-thirds willing to pay 11-15% more Those surveyed indicated food safety, concerns for the environment and customer demand were top motivators for adding cultivated meat to their menus.  Chicken is top …

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SuperMeat cultivated chicken

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Cultivated, Cell-Cultured & Biotechnology

SuperMeat Partners With Migros, Switzerland’s Largest Supermarket and Meat Manufacturer

SuperMeat, the Israeli cultivated meat startup, has announced a Memorandum of Understanding (MOU) with Switzerland’s largest retail supermarket chain and leading meat manufacturer, Migros. The MOU will expedite the production and distribution of cultivated meat on a commercial scale.  As part of the partnership, Migros has invested in SuperMeat, indicating that the industry sees a strong interest among consumers in alternative proteins. The two companies aim to solidify an infrastructure to distribute and sell cultivated meat on a wide scale to meet the demand of the European consumer looking for more efficient and sustainable alternative products. The move follows a similar deal signed between SuperMeat and PHW Group, one of Europe’s largest poultry producers, as the cultivated meat company moves ever closer to commercialization.  Switzerland’s …

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A cultivated chicken breast by SuperMeat.

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Cultivated, Cell-Cultured & Biotechnology

SuperMeat’s Government-Backed Open-Source System to Accelerate Cultivated Meat Commercialization

The SuperMeat open-source system claims to reduce production costs for the cultivated meat industry and is supported by Israeli Innovation Authority Grant Israeli food tech SuperMeat has received a grant from the Israeli Innovation Authority to establish what it claims will be the world’s largest open-source screening system to aid the entire cultivated meat industry. SuperMeat claims its new high throughput screening system for optimizing cultivated meat feed ingredients will accelerate the burgeoning cultivated industry towards commercial viability. The fresh grant funds will support the open high-throughput screening system for cultivated meat feed ingredients, helping to significantly reduce costs of what is the largest expense in cultivated meat production. Despite a trend in falling production costs, the level is still too high and currently presents …

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Cultivated Meat

71% of Participants Choose Cultivated Meat at Live Consumer Test by SuperMeat

A live consumer test by SuperMeat has found that 71.8% of participants would choose a cultivated crispy chicken sandwich over the traditional variety. At the test, which the Israeli company says was the first of its kind for cultivated meat, the majority of consumers were very curious about the product and viewed it as more sustainable than conventional meat. The results are encouraging for the industry, showing that many consumers would likely be willing to purchase cultivated products. Progress towards commercialisation SuperMeat made headlines in 2020 when it opened the “world’s first cultivated chicken restaurant experience” in Tel Aviv, allowing consumers to sample its product for the first time. Last month, the company announced a partnership with Japanese biotech company Ajinomoto to help it accelerate …

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A cultivated chicken breast by SuperMeat.

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Cultivated, Cell-Cultured & Biotechnology

Poultry Giant PHW Signs MoU With SuperMeat For Cultivated Chicken, Turkey & Duck

PHW Group, one of Europe’s largest poultry producers, and Israeli food-tech SuperMeat have partnered to bring cultivated meat to the masses. The deal will solidify the brands’ joint mission to bring cultivated meat products, including chicken, turkey, and duck, to European consumers. PHW and SuperMeat have signed a Memorandum of Understanding (MoU) and will work together to obtain EU authorization for the cultivated meat products and, through SuperMeat’s proprietary cultivated meat platform, to be among the first to develop, manufacture and distribute cultivated meat at a large scale for consumers. PHW’s alt protein moves Germany-based PHW has become more active in the alt protein market of late, including the launch of its own plant-based brand and an announcement of an upcoming launch with The LIVEKINDLY …

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Cultivated Meat

SuperMeat Partners With Ajinomoto to Accelerate Commercialisation of Cultivated Meat

Israel’s SuperMeat has announced a strategic collaboration with Japanese biotech company Ajinomoto to speed up the commercialisation of cultivated meat. As part of the collaboration, SuperMeat’s expertise in cultivated meat will be combined with Ajinomoto’s proprietary R&D technologies in the fields of biotechnology and fermentation. This will allow the companies to develop supply chain solutions while simultaneously increasing acceptance of cultivated meat products. Additionally, Ajinomoto will invest in SuperMeat as one of its corporate venture capital projects. A key area of focus for the partnership will be developing improved cell growth media, which will be necessary to make cultivated meat cost-competitive with conventional meat. Much of the cost of the media comes from the growth factors used, and improvements will need to be made by …

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SuperMeat CEO Shir Friedman

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Interviews

SuperMeat: “Our Target Consumers are Meat Lovers.”

While many producers of meat alternatives fall back on soy, peas and other plant-based materials, there is another sector growing rapidly – clean meat. One of the companies producing this meat identical alternative is SuperMeat from Israel. The company wants to produce clean meat without the use of animal ingredients or serum. We interviewed co-founder Shir Friedman about the idea and the expansion strategy.

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Marcus-Keitzer: New board member for "alternative protein sources"

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Interviews

PHW Group: “We Have Always Taken Unconventional Paths.”

Many milk and meat producers are aware of the growth of vegan products in the market and are adapting their ranges accordingly. The PHW Group has gone one step further and established a new business area called “alternative protein sources”, which includes involvement with SuperMeat and the distribution for Beyond Meat. We asked Marcus Keitzer – the new board member for alternative protein sources – about vegan developments within the PHW Group.

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