Organisation / Brand: supermeat

Supermeat Cultivated Chicken Sandwich

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Studies & Numbers

SuperMeat Survey Reveals Nearly 90% of US Chefs Would Serve Cultivated Meat

A new survey conducted by food tech company SuperMeat discovered that 86% of American chefs are interested in serving cultivated meats, poultry or seafood to customers.  Conducted with market research consultancy Censuswide, the survey polled opinions from 251 US chefs and food professionals. The results found:  86% of chefs are interested in serving cultivated meat or poultry, with 22% of those saying they are “very interested” 84% would consider replacing conventional meat with cultivated meat on their menus if pricing were similar 77% would be willing to pay a premium for cultivated meats, with two-thirds willing to pay 11-15% more Those surveyed indicated food safety, concerns for the environment and customer demand were top motivators for adding cultivated meat to their menus.  Chicken is top …

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SuperMeat cultivated chicken

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Cultivated, Cell-Cultured & Biotechnology

SuperMeat Partners With Migros, Switzerland’s Largest Supermarket and Meat Manufacturer

SuperMeat, the Israeli cultivated meat startup, has announced a Memorandum of Understanding (MOU) with Switzerland’s largest retail supermarket chain and leading meat manufacturer, Migros. The MOU will expedite the production and distribution of cultivated meat on a commercial scale.  As part of the partnership, Migros has invested in SuperMeat, indicating that the industry sees a strong interest among consumers in alternative proteins. The two companies aim to solidify an infrastructure to distribute and sell cultivated meat on a wide scale to meet the demand of the European consumer looking for more efficient and sustainable alternative products. The move follows a similar deal signed between SuperMeat and PHW Group, one of Europe’s largest poultry producers, as the cultivated meat company moves ever closer to commercialization.  Switzerland’s …

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Cultivated, Cell-Cultured & Biotechnology

SuperMeat’s Government-Backed Open-Source System to Accelerate Cultivated Meat Commercialization

The SuperMeat open-source system claims to reduce production costs for the cultivated meat industry and is supported by Israeli Innovation Authority Grant Israeli food tech SuperMeat has received a grant from the Israeli Innovation Authority to establish what it claims will be the world’s largest open-source screening system to aid the entire cultivated meat industry. SuperMeat claims its new high throughput screening system for optimizing cultivated meat feed ingredients will accelerate the burgeoning cultivated industry towards commercial viability. The fresh grant funds will support the open high-throughput screening system for cultivated meat feed ingredients, helping to significantly reduce costs of what is the largest expense in cultivated meat production. Despite a trend in falling production costs, the level is still too high and currently presents …

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Cultivated Meat

71% of Participants Choose Cultivated Meat at Live Consumer Test by SuperMeat

A live consumer test by SuperMeat has found that 71.8% of participants would choose a cultivated crispy chicken sandwich over the traditional variety. At the test, which the Israeli company says was the first of its kind for cultivated meat, the majority of consumers were very curious about the product and viewed it as more sustainable than conventional meat. The results are encouraging for the industry, showing that many consumers would likely be willing to purchase cultivated products. Progress towards commercialisation SuperMeat made headlines in 2020 when it opened the “world’s first cultivated chicken restaurant experience” in Tel Aviv, allowing consumers to sample its product for the first time. Last month, the company announced a partnership with Japanese biotech company Ajinomoto to help it accelerate …

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Cultivated, Cell-Cultured & Biotechnology

Poultry Giant PHW Signs MoU With SuperMeat For Cultivated Chicken, Turkey & Duck

PHW Group, one of Europe’s largest poultry producers, and Israeli food-tech SuperMeat have partnered to bring cultivated meat to the masses. The deal will solidify the brands’ joint mission to bring cultivated meat products, including chicken, turkey, and duck, to European consumers. PHW and SuperMeat have signed a Memorandum of Understanding (MoU) and will work together to obtain EU authorization for the cultivated meat products and, through SuperMeat’s proprietary cultivated meat platform, to be among the first to develop, manufacture and distribute cultivated meat at a large scale for consumers. PHW’s alt protein moves Germany-based PHW has become more active in the alt protein market of late, including the launch of its own plant-based brand and an announcement of an upcoming launch with The LIVEKINDLY …

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Cultivated Meat

SuperMeat Partners With Ajinomoto to Accelerate Commercialisation of Cultivated Meat

Israel’s SuperMeat has announced a strategic collaboration with Japanese biotech company Ajinomoto to speed up the commercialisation of cultivated meat. As part of the collaboration, SuperMeat’s expertise in cultivated meat will be combined with Ajinomoto’s proprietary R&D technologies in the fields of biotechnology and fermentation. This will allow the companies to develop supply chain solutions while simultaneously increasing acceptance of cultivated meat products. Additionally, Ajinomoto will invest in SuperMeat as one of its corporate venture capital projects. A key area of focus for the partnership will be developing improved cell growth media, which will be necessary to make cultivated meat cost-competitive with conventional meat. Much of the cost of the media comes from the growth factors used, and improvements will need to be made by …

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SuperMeat CEO Shir Friedman

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Interviews

SuperMeat: “Our Target Consumers are Meat Lovers.”

While many producers of meat alternatives fall back on soy, peas and other plant-based materials, there is another sector growing rapidly – clean meat. One of the companies producing this meat identical alternative is SuperMeat from Israel. The company wants to produce clean meat without the use of animal ingredients or serum. We interviewed co-founder Shir Friedman about the idea and the expansion strategy.

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Marcus-Keitzer: New board member for "alternative protein sources"

© Timo Lutz Werbefotografie

Interviews

PHW Group: “We Have Always Taken Unconventional Paths.”

Many milk and meat producers are aware of the growth of vegan products in the market and are adapting their ranges accordingly. The PHW Group has gone one step further and established a new business area called “alternative protein sources”, which includes involvement with SuperMeat and the distribution for Beyond Meat. We asked Marcus Keitzer – the new board member for alternative protein sources – about vegan developments within the PHW Group.

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