Plant-based milk shelf at Albert Heijn

Image: ProVeg Netherlands

Market & Trends

Plant-Based Milk Posing a Threat for Swiss Dairy Industry as Demand Increases 80%

As reported by 24HEURES; in Switzerland, the demand for plant-based milk has grown considerably in the last five years. Turnover from sales of milk alternatives rose from 96 to 172 million francs between 2017 and 2021, an increase of almost 80%, according to a Federal Office of Agriculture study. Daniel Koller, secretary of Swissmilk, an organisation that promotes dairy milk, told the news outlet that the rise in demand for alternative milk poses a challenge for the Swiss milk industry because alternative milk brands imitate everything about milk, from its packaging to its nutritional profile, and promote false sustainability claims. Milk as illegal term for alt milk since 2017 According to Swissmilk, the term “milk” has been illegal in Switzerland and throughout the European Union …


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