Swissveg_Renato Pichler

Renato Pichler ©Swissveg


Swissveg: “Thanks to Swissveg, Switzerland is One of the Few Countries Where the Terms “Vegetarian” and “Vegan” Have Been Legally Defined For Years”

Renato Pichler is President and CEO of Swissveg. He has been working full-time for Swissveg since 1993 and is one of the founding members of the association. He maintains international cooperations and coordinates the V-Label internationally. With his extensive knowledge accumulated over the years, Renato Pichler is a proven expert in the vegan movement. We spoke with Renato about Swissveg’s successes and goals, as well as the status of the vegan movement in Switzerland. What is Swissveg and what does the organization stand for? Since 1993, Swissveg, as a politically and religiously independent organization, has been using positive public relations work to permanently reduce meat consumption and to make a plant-based, responsible lifestyle accessible as well as promote it as an attractive and healthy alternative …