Swizzels Launches Campaign Urging Retailers to Stock Vegan Sweets for Veganuary
UK-based confectionery brand Swizzels has launched a new campaign reminding retailers to stock up on its range of vegan sweets for Veganuary 2024. Featuring the tagline “All these, all vegan, all year”, the campaign aims to point out that the vegan confectionery is available year-round, not just in January. This is the fourth year that the company has launched a Veganuary-inspired campaign. Founded in 1928, Swizzels offers a range of classic British sweets. Many of the best-loved — such as Love Hearts, Refreshers, Parma Violets, and Drumsticks — are now suitable for vegans, after being reformulated in recent years. High demand For Veganuary 2023, Swizzels launched a range of six new vegan sweets, including three variety bags (Luscious Lollies, Scrumptious Sweets, and Curious Chews), along …