What Does the S-Curve Tell Us About Mass Adoption of Plant-based Innovation? Catherine Tubb of Synthesis Capital
Catherine Tubb, Director of Research at Synthesis Capital and Co-Author of Rethinking Food & Agriculture 2020-2030, shares her projections for Plant-based Innovation & Alternative Proteins mass adoptions on The Plant-based Business Hour. Specifically, they discuss Why an S-Curve is a more accurate depiction of Plant-based Foods mass adoption and when this will be, When price parity for productions costs and a tipping point will happen, The Animal Agriculture Death Spiral, and What would throw off this predicted trajectory and how other sectors will be impacted. Below is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube Open “Catherine Tubb of Synthesis Capital Shares Her Plant-based …
