Mexican Chain Tacotarian Debuts Shelf-Stable Vegan Taco Fillings Including Beyond Meat Birria
Tacotarian, the plant-based taqueria chain, is launching a line of shelf-stable vegan taco fillings that are ready to heat and eat, in response to what the chain describes as the growing demand for sustainable, plant-based foods. The line debuts with two products — Jackfruit Barbacoa and Jackfruit Birria made with Beyond Beef — which are high-protein and non-GMO. A recent study spanning over a decade from 2012 to 2022 found that while most Americans view plant proteins as healthier, their consumption of animal-based products remains prevalent. As such, the offer of a convenient, easy-to-cook version of a snack of which Americans consume 4.5 billion annually, provides a simple swap for consumers looking to reduce their meat intake and increase the level of plants in their …
