Mats Perander, ©GRÖNT


Former Carlsberg Director Hired by GRÖNT, the Fastest Growing Plant-Based Brand in Nordics

Plant-based brand GRÖNT is, according to the Copenhagen-based company, the fastest-growing plant-based brand in the Nordics with a presence in 3,000 locations across Denmark, Norway, Sweden, and Finland. After its recent expansion into Germany, GRÖNT announces its plans to roll out into the rest of Europe after appointing former Carlsberg Group director Mats Perander as Sales Director Europe.  Mats Perander specializes in business development and sales and export, and is experienced with distribution agreements and product launches across Europe. He has been a member of theTasteful Foods Board since March 2021 and began as sales director on November 1st 2021. For Perander, the objective over the next year is finding the right partners and expanding sales and distribution networks into the main European markets.  “There …


Anders Christensen, TastefulFoods

Anders Christensen, Tasteful Foods

Company News

Denmark’s GRÖNT Enters Germany After Conquering Nordics

Despite having been founded just less than a year ago, Danish brand GRÖNT has launched throughout all of the Nordic countries and now announces its expansion into Germany, the biggest plant-based market in Europe. Anders P. Christensen, founder and CEO of Tasteful Foods, the company behind GRÖNT, says that as of this month the brand’s plant-based portfolio is available in both Sweden and Finland, and can be found in all Nordic countries across more than 3,000 grocery stores, making it the fastest-growing plant-based brand in the Nordics. GRÖNT is known for its selection of popular dishes such as lasagna, chili non-carne, butter chicken, and green curry, which were developed in collaboration with a team of gourmet chefs. The dishes have retail availability in COOP in …