Denmark-based convenience company Tasteful Foods is launching GRÖNT – a new series of plant-based ready-to-heat dishes that makes it easier to eat less meat. COOP Denmark and Rema1000 in Norway will be the first to introduce the new products, which have been developed in collaboration with a team of former Michelin chefs.
Former Carlsberg Director Hired by GRÖNT, the Fastest Growing Plant-Based Brand in Nordics
Plant-based brand GRÖNT is, according to the Copenhagen-based company, the fastest-growing plant-based brand in the Nordics with a presence in 3,000 locations across Denmark, Norway, Sweden, and Finland. After its recent expansion into Germany, GRÖNT announces its plans to roll out into the rest of Europe after appointing former Carlsberg Group director Mats Perander as Sales Director Europe. Mats Perander specializes in business development and sales and export, and is experienced with distribution agreements and product launches across Europe. He has been a member of theTasteful Foods Board since March 2021 and began as sales director on November 1st 2021. For Perander, the objective over the next year is finding the right partners and expanding sales and distribution networks into the main European markets. “There …