Wen Day Thailand group shot

Image courtesy of Let's Plant Meat

Charity & Campaigns

Groundbreaking “Wen Day on Wednesday” Campaign Will Promote Future Foods in Thailand

The Thai Future Food Trade Association has joined forces with its members and Informa Markets Thailand to launch a campaign called “Wen Day on Wednesday”. In the Thai language, “wen” means “avoid” or “skip”. Inspired by Meatless Monday, the campaign aims to encourage Thai consumers and food service operators — including schools, hotels, and hospitals — to offer future foods every Wednesday. According to the Thai Future Food Trade Association, Thailand has numerous companies innovating in this area, helping to meet demand both domestically and abroad. The country is said to be working to become a global leader in the future foods sector, but this will require the consumption of these products to increase significantly. Numerous future food brands have supported the launch of Wen …

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