Protein-boosted hard juice

© The EVERY Co.


Brendan Brazier’s Pulp Culture Partners With EVERY Co. for “World’s First” Protein-Boosted Hard Juice

Functional beverage brand Pulp Culture, co-founded by former endurance athlete Brendan Brazier, has joined forces with The EVERY Co. to launch what it claims is the first ever protein-boosted hard juice. Called BUILD, the “hyper-functional” drink includes probiotics, adaptogens, super fruits, and superfoods, along with 5g of EVERY Protein. It contains 4.9% naturally occurring alcohol and is sugar-free. EVERY Protein EVERY Protein took seven years of R&D to develop and is said to be “nearly invisible”, with a neutral taste and good solubility properties. Previously known as ClearEgg, it is identical to a protein found in egg white. The Pulp Culture launch marks EVERY’s first entry into the alcoholic beverage segment. EVERY Protein is one of three products now offered by the company. The others …


Christian and Sean 'O Sullivan Taste the Future



Leading Startups Gather at “Taste the Future” to Showcase the Best in Alt-Protein

On March 24th, over 100 guests from journalism, finance and the alt-protein industry gathered at the Four Seasons in Beverly Hills for Taste the Future: an exclusive culinary experience showcasing some of the best innovations in animal-free protein. Organized by SOSV and Apeiron Investment Group, the event featured host appearances by Paul Wesley, Liam Payne and The Good Food Institute.  Eight food companies – Abbot’s Butcher, Grounded, Perfect Day, The Every Company, NotCo, Impossible Foods, Formo and California Cultured – representing plant-based, cultivated and fermented proteins, were present to offer unique dishes prepared by famed chef Matthew Kenney.  The menu’s signature entrees included:  Grounded Grilled Cheese on Sourdough Perfect Day Animal-Free Soft Cheese Ravioli Abbot’s Butcher Beef & Chorizo Tacos  Questlove’s Impossible Cheesesteak NotCo NotBurger …


The Every Co egg white

© The EVERY Co.

Egg Alternatives

The EVERY Co. Unveils “World’s First” Animal-Free Egg White, Debuting in Iconic French Macarons

San Francisco’s The EVERY Co. has launched what it claims is the first animal-free egg white on the market. The company uses precision fermentation to produce real egg proteins without the use of animals. According to EVERY, the egg white has all the functionality of the traditional variety, including whipping and gelling properties. When used in baking, it provides the same height, foam stability, aeration, and texture as animal-derived egg whites. EVERY EggWhite is suitable for vegans, but not for those with egg allergies as it contains nature-equivalent egg proteins. Animal-free macarons To celebrate the launch, EVERY has partnered with Chantal Guillon, makers of iconic French macarons. The company will offer limited-edition macarons made with EVERY EggWhite, sold in boxes of six in the flavours …


Arturo Elizondo, CEO and founder of The EVERY Company in EVERY's corporate kitchen, South San Francisco, California

Arturo Elizondo, CEO and founder ©The EVERY Company

Investments & Finance

The EVERY Company Announces $175M in Series C Bringing Total Raise to $233M

The EVERY Company announces $175M in Series C funding, making a total raise to date of $233 million. The animal-free protein producer, which rebranded from Clara Foods this October, reports that the round was “heavily oversubscribed due to strong investor appetite to fill the growing supply gap for animal-free protein”. San Francisco-based EVERY, which currently produces EVERY ClearEgg™, EVERY EggWhite™, and EVERY Pepsin, will use the capital to scale production, commercialize a “robust pipeline of animal-free protein products” across the US, and expand into new food applications. EVERY™ has developed a platform that produces real animal proteins without the involvement of any animal, last year launched the world’s first animal-free pepsin with Fortune 500 ingredients company, Ingredion, and recently released what it claims is the world’s …


Eat Just Egg

© Eat JUST Inc.

Market & Trends

Vegconomist Celebrates World Egg Day with These Newly Hatching Vegan Egg Brands

Happy World Egg Day! Though perhaps it is not such a happy day for the approximately 9 billion chickens killed in the US every year. There are, however, signs of change with recent surveys revealing up to 30% of consumers are likely to buy plant-based eggs instead of conventional poultry eggs. The global egg substitutes market is expected to grow at an average annual rate of 5% until 2026, when it will be worth $2.1 billion, with many new companies entering the space to meet demand. Market leader JUST Egg is the most funded among them and has recently expanded into both South Africa and South Korea, as well as launching an ad campaign voiced by Curb Your Enthusiasm star J.B Smoove.  US plant-based brand …


The EVERY Company

©The EVERY Company

Company News

San Francisco’s Clara Foods Rebrands as The EVERY Company, Launches “World’s First” Vegan Egg Protein

Animal-free egg protein producer Clara Foods has rebranded as The EVERY Company, as the San Francisco-based food tech company launches the “world’s first” animal-free egg protein – EVERY ClearEgg. “The EVERY brand name embodies our values of collaboration and optimism, and our belief that by working together we can build a more sustainable future for everyone” Unveiling the new name and look, The EVERY Company claims to have successfully created super-functional animal proteins without the animal with its EVERY ClearEgg offering. Claiming to be the world’s first animal-free, nature-equivalent egg protein, The EVERY Company’s first egg protein offers a highly soluble, nearly invisible protein boost for use in food and beverage products.  The EVERY Company is now developing its egg protein portfolio to offer a …