Agronomics, an investment firm with a focus on cellular agriculture, has invested $8 million in The EVERY Company. EVERY was formerly known as Clara Foods and is a producer of animal-free proteins.
Brendan Brazier’s Pulp Culture Partners With EVERY Co. for “World’s First” Protein-Boosted Hard Juice
Functional beverage brand Pulp Culture, co-founded by former endurance athlete Brendan Brazier, has joined forces with The EVERY Co. to launch what it claims is the first ever protein-boosted hard juice. Called BUILD, the “hyper-functional” drink includes probiotics, adaptogens, super fruits, and superfoods, along with 5g of EVERY Protein. It contains 4.9% naturally occurring alcohol and is sugar-free. EVERY Protein EVERY Protein took seven years of R&D to develop and is said to be “nearly invisible”, with a neutral taste and good solubility properties. Previously known as ClearEgg, it is identical to a protein found in egg white. The Pulp Culture launch marks EVERY’s first entry into the alcoholic beverage segment. EVERY Protein is one of three products now offered by the company. The others …