Plant-Based Accelerator Backed by Kimbal Musk Debuts on Canadian Stock Exchange
The Fresh Factory, a vertically integrated platform for launching clean-label plant-based foods, announced it has joined the Canadian Stock Exchange (CSE symbol: FRSH) in a bid to attract that country’s venture capitalists. Headquartered just outside of Chicago, The Fresh Factory was created to accelerate the growth of healthier plant-based products. Led by a team of food and marketing veterans, including good food advocate Kimbal Musk, it operates a fully-equipped manufacturing facility that can quickly launch and scale innovative new brands. Such speed is invaluable, according to the company, because most current food and beverage infrastructure is designed for large brands with huge production runs, and is thus often limited and inefficient. In contrast, Fresh Factory’s flexibility and smaller run sizes allow it to meet the …
