James Wilks launches FȲTA protein powder made with upcycled barley


Products & Launches

Game Changers Star James Wilks Launches Protein Powder Made With Upcycled Barley

James Wilks, a former UFC fighter who produced and starred in the critically acclaimed documentary The Game Changers, has founded a new sports nutrition brand called FȲTA. The first products to launch are protein powders containing EverPro, a plant-based protein made from upcycled American barley. The ingredient is produced by EverGrain, a company that uses proprietary technologies to turn spent brewer’s grain into high-quality ingredients. During beer brewing, the carbohydrates in grains are separated from the protein and fiber. While the carbohydrates are used to initiate the fermentation process, the other components are normally sent to landfill or used as livestock feed. However, EverGrain has developed a method to upcycle them. According to FȲTA, the resulting protein is the most soluble and digestible in the …


The Game Changers documentary

© The Game Changers


Sequel Planned for The Game Changers Documentary After 100M+ Views Received

The Game Changers, a documentary highlighting the benefits of a plant-based diet for athletic performance, is getting a sequel. The new film will be directed by Stephanie Soechtig and Kristin Lazure, who previously directed Fed Up, Knock Down the House, and The Devil We Know. It will be made in partnership with production company SpringHill Entertainment, which was founded by LeBron James and Maverick Carter. Both James and Carter will be among the executive producers for the documentary. The Game Changers 2 will continue exploring plant-based nutrition and athletic performance, but will also cover broader subjects such as children’s health, food justice, and the environment. It will feature a cast of high-profile athletes and entertainers. Challenging perceptions The original Game Changers documentary was executive produced …