Game Changers Star James Wilks Launches Protein Powder Made With Upcycled Barley
James Wilks, a former UFC fighter who produced and starred in the critically acclaimed documentary The Game Changers, has founded a new sports nutrition brand called FȲTA. The first products to launch are protein powders containing EverPro, a plant-based protein made from upcycled American barley. The ingredient is produced by EverGrain, a company that uses proprietary technologies to turn spent brewer’s grain into high-quality ingredients. During beer brewing, the carbohydrates in grains are separated from the protein and fiber. While the carbohydrates are used to initiate the fermentation process, the other components are normally sent to landfill or used as livestock feed. However, EverGrain has developed a method to upcycle them. According to FȲTA, the resulting protein is the most soluble and digestible in the …
