Italian Government Passes Bills to Ban Cultivated Meat & Use of Meat-Like Terms for Plant-Based Alternatives
The Italian Chamber of Deputies has finally passed a controversial bill banning the production and marketing of cultivated meat in the country. Additionally, the chamber has lawfully signed another bill prohibiting the use of meat-related terms like ‘salami’ or ‘steak’ for plant-based meat alternatives, thus directly affecting numerous companies in the plant-based sector. Ivo Rzegotta, Senior Public Affairs Manager at the Good Food Institute Europe, states in response: “This law not only deprives consumers of choice, but also isolates Italy from further investment and future-proof jobs in this growing sector. The debate on cultured meat in Italy has been fuelled by misinformation, as the Senate hearings have deliberately excluded companies and proponents of cultured meat, while leaving plenty of room for inaccurate claims by avowed opponents …
