Key Factors Transforming Brazil’s Alternative Protein Market in 2024
Experts at The Good Food Institute Brasil (GFI Brasil) argue that the country’s alternative protein market will experience a significant transformation in 2024 driven by technological innovations, changes in consumption patterns, and a growing awareness of health and the environment. After analyzing the sector’s current trends, they forecast the driving forces that could make alternative options more accessible and appealing to a broader audience. Product variety and strategic partnerships The experts say one of the most notable predictions for the future of the alternative protein market is the increase in product variety. Consumers can expect a broader range of plant-based options that cater to various meal times and preferences, from healthier choices to more indulgent alternatives. This diversification aims to make plant-based foods more accessible and appealing …