Herbivorous Butcher

©Herbivorous Butcher

Interviews

The Herbivorous Butcher: “Learn Everything You Can About Your Product and Stand Behind It”

The Herbivorous Butcher of Minneapolis consists of Kale and Aubry Walch who together have operated one of the very first fully plant-based butcher shops since way before plant-based was in its current incarnation, running popups and farmers market stalls from 2014 and opening the first brick-and-mortar in 2016. The brother and sister duo became known to many of us outside of the USA when in 2021 they won the rights to use the phrase “vegan butcher” following a court battle with Nestle, thus gaining worldwide press coverage and a place in the hearts of vegans, especially in their home state where THB has gone from strength to strength, going on to found an animal sanctuary as well as a vegan fried chicken concept, Herbie Butcher’s …

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Herbivorous Butcher

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Startups, Accelerators & Incubators

Nestlé Concedes to Herbivorous Butcher in Battle Over “Vegan Butcher” as a Trademarked Phrase

In a case reminiscent of Nestlé’s court battle with Impossible Foods over the use of the name “Incredible Burger”, whereby The Hague ruled that Nestlé had infringed upon Impossible’s trademarks, allowing four weeks to withdraw the burger or pay €25,000 a day in fines; The Herbivorous Butcher states to vegconomist that it has won the rights to use the phrase “vegan butcher” which it originally coined back in 2015.

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Herbivorous Butcher

©Herbivorous Butcher

Company News

The Herbivorous Butcher in Dispute With Nestlé Over Trademark for Vegan Butcher Title

Plant meat producer The Herbivorous Butcher, owned and run by brother and sister team Kale and Aubry Walch, has entered into a dispute with Nestlé over whether the phrase “The Vegan Butcher” can be trademarked. The Minneapolis brand hopes to either obtain the legal right to continue using the phrase or to otherwise fight for it to stay in the public domain.

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