The Kraft Heinz Not Company

The Kraft Heinz Not Company Mac & cheese

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Products & Launches

The Kraft Heinz Not Company Unveils First Ever Plant-Based KRAFT Mac & Cheese with NotCheese

This morning, The Kraft Heinz Not Company LLC, a joint venture between NotCo and Kraft Heinz, announces the first-ever plant-based version of the iconic KRAFT Mac & Cheese in the United States. The KRAFT Mac & Cheese line, already a convenience food mainstay in North America, was extended with a vegan iteration back in 2021, which appears to have been limited to the Australian market. KRAFT also owns the Philadelphia brand which debuted a vegan cream cheese in 2022 and rolled out nationally across the US this year after the success of its trial. This new launch marks the first KRAFT Mac & Cheese produced with NotCo and featuring the company’s NotCheese. The company cites that the growth of health-conscious mac & cheese alternatives has …

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Kraft Heinz Vegan Cheese Slices

©The Kraft Heinz Not Company
Products & Launches

The Kraft Heinz Not Company Bringing KRAFT NotCheese Slices to US Retail Nationwide

The Kraft Heinz Not Company announces it is launching its AI-powered cheese product, KRAFT NotCheese Slices, following a successful trial in Ohio-area supermarkets. The slices will launch before July 4 across the US, but it has not yet been revealed which retailer(s) will carry them.  According to The Kraft Heinz Not Company, KRAFT NotCheese Slices look, feel, and taste like their dairy-free counterpart and are available in three varieties: American, Cheddar, and Provolone. Made from ingredients like chickpea and coconut oil, the slices are free from artificial flavors and dyes and are said to feature dairy-like creaminess and meltability.  In an 8-week Cleveland market test last year, the company reports KRAFT NotCheese became the top-selling branded plant-based cheese slices in dollar sales.  Plans to scale …

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Vegan NotMayo Jar

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Retail & E-Commerce

NotMayo Expanding to US Target Stores Nationwide

The Kraft Heinz Not Company announces its popular NotMayo will launch in US Target stores nationwide this month. Created with NotCo’s AI-driven food tech, NotMayo is made to offer the same look, taste and texture as egg-based mayo and can replace mayo in any traditional recipe.  According to The Kraft Heinz Not Company, current plant-based mayonnaise options aren’t meeting consumer expectations, with data showing just a quarter of plant-based mayo buyers become repeat consumers. NotMayo, available in 15 oz jars, is said to have the same savory and creamy taste of animal-based mayo and can be enjoyed in any summer or grilling dish, from burgers and French fries to BLTs and potato salad.  The Kraft Heinz Not Company, a joint venture between CPG giant Kraft …

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NotMayo US launch

©The Kraft Heinz Not Company
Products & Launches

NotCo Announces US Retail Debut of NotMayo

NotCo, in partnership with The Kraft Heinz Not Company, announces its popular NotMayo is now available in US retailers The Fresh Grocer, ShopRite and PriceRite, as well as select regional stores for Target, Kroger and Meijer. According to Matias Muchnick, NotCo’s founder and CEO, the product is launching in the US more than five years after its initial, highly successful debut in Chile. The company says the rollout is made possible by NotCo’s joint partnership with CPG giant Kraft Heinz, and reports NotMayo beat both animal and plant-based mayo’s in consumer tests.  In Chile, a country that is said to consume about 4kg of mayonnaise per capita each year, NotMayo became a runaway success when it launched in Jumbo markets nationwide in 2017. At Jumbo, …

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Kraft Heinz Not Co Joint Venture

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Food & Beverage

The Kraft Heinz Not Company Reveals Plans to Enter Multiple Categories and Expand Globally

The Kraft Heinz Not Company, a joint venture between CPG leader Kraft Heinz and Chilean Unicorn NotCo, recently announced the upcoming launch of NotMayo in the US and Canada in 2023. Speaking to vegconomist, Kraft Heinz reveals the company is just getting started, with plans to expand to seven categories and embark on international expansion in 2024.  In February 2022, Kraft Heinz announced it was joining forces with NotCo in a historic, first-of-its-kind partnership to “democratize” access to plant-based foods. By combining Kraft Heinz’s iconic brands and powerful scaling with NotCo’s AI-driven food tech, Kraft Heinz stated the venture would develop new products with an “unprecedented focus” on speed, quality and scale. Eight months later, Kraft Heinz Chief Growth Officer Diana Frost revealed the collaborators’ …

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Vegan NotMayo

© The Kraft Heinz Not Company
Products & Launches

The Kraft Heinz Not Company Launching NotMayo in US and Canada in 2023

The Kraft Heinz Not Company, the joint venture between CPG giant Kraft Heinz and startup unicorn The Not Company, announces it is will release its first plant-based mayo product, NotMayo, in regional US markets this month. The company hopes to roll out the product nationwide in the US and enter Canada later in 2023, as part of its mission to make plant-based foods more accessible.  A better mayo According to the company, NotMayo brings considerable value to consumers when compared to other mayos in the plant-based category. The product is priced at a suggested $5.99 per 15 oz. jar. The company has not yet detailed NotMayo’s ingredients or which retailers will offer it.  NotMayo follows the previous announcement of plant-based Kraft cheese slices, which The …

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