THE PACK plant-based pet food

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Pet Food

Plant-Based Pet Food Brand THE PACK Announces Planet Organic Listing & Equity Crowdfunding Campaign

UK plant-based pet food startup THE PACK has announced a listing at supermarket chain Planet Organic, which has nine stores across London. THE PACK’s full range of wet food and oven-baked dried food is now available at all Planet Organic locations, becoming one of very few plant-based pet food brands to be stocked at a UK brick-and-mortar retail chain. The company says the listing represents its increasing focus on an omnichannel strategy. “We are seeing increasing interest from retailers in listing our plant-based dog food,” said Damien Clarkson, co-founder and CEO of THE PACK. “I commend Planet Organic under the visionary leadership of founder Renee Elliot for re-launching their pet food section and putting plant-based proteins front and centre alongside other established brands. THE PACK …

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THE PACK plant-based pet food becomes a certified B Corp

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Pet Food

THE PACK Becomes “Europe’s First” Plant-Based Pet Food B Corp

Coinciding with World Vegan Day 2023, British plant-based pet food startup THE PACK announces it has received B Corp certification in recognition of its high standards of social and environmental performance, transparency, and accountability. THE PACK claims to be the first fully plant-based pet food brand in Europe to receive the certification, noting that it scored particularly highly in the area of environment. THE PACK has also recently launched its nutritionally complete oven-baked plant-based pet food for dogs, which is claimed to be another European first. The food has been shown to outperform meat-based competitors in home-feeding trials, with 78% of dogs reportedly choosing it over organic chicken kibble. The food contains functional ingredients, five sources of plant-based protein, and pre & post-biotics. It is …

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Vegan oven-baked dried dog food

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Pet Food

THE PACK Launches “Europe’s First” Complete Vegan Oven-Baked Dried Dog Food

British alt protein pet food startup THE PACK has launched nutritionally complete, oven-baked dried dog food made from ingredients such as peanut butter and sweet potato. The product is said to be the first plant-based pet food of its kind in Europe, while the only comparable product in the US is made by Petaluma. In home feeding trials, the food has been shown to outperform meat-based competitors, with 78% of dogs reportedly choosing it over organic chicken kibble. 96% of those who gave trials of the product to their pets said they would continue to purchase in future. Unlike extruded kibble (the most popular type of dried dog food), the product is baked slowly to preserve nutrients and improve palatability. It also contains post and …

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