The Raging Pig Co: “On a Mission to Remove 1.5 Billion Pigs From Our Global Food System”
When it comes to bold, eye-catching branding, Hamburg-based Raging Pig Co is right there in your face. Along with its cocky tagline, “The pig-less bacon that even your dad will love,” Raging Pig is impossible to ignore. And who can resist the idea of “mouthwatering pigless bacon”? On a mission to eliminate pigs from the food system, Raging Pig was co-founded by Constantin Klass and Dr. Arne Ewerbeck, who set out in 2021 on “an exciting journey to merge the power of bacon, foodtech, and pop culture to drive the positive change our world needed yesterday”. We spoke with Dr Arne who told us about the importance of branding and messaging, two recent NPDs, and some “secret” products set to follow. Also, the world’s largest …
