A new plant-based brand called The Simple Root is set to launch in the UK, in collaboration with frozen potato product giant McCain Foods. It will offer sauces, dips, and cheeses, all made with potatoes.
The Simple Root, Backed by McCain Foods, is Launching Potato-Based Creamy Spreads and Dips in US
The Simple Root, a new plant-based brand backed by frozen potato giant McCain Foods, is bringing its vegetable-forward line of dips, cream cheese and artisan-style cheese spreads to the US this fall. The brand’s refrigerated products will first appear in major and specialty retailers in the Northeast. Through an innovative process, Simple Root uses potatoes, sweet potatoes and parsnips to create a creamy product base, then blends in wholesome ingredients like vegetables, fruits, herbs, and spices. All of its products are free from soy, nuts, gluten and artificial additives. The products launching this fall include: Dips Salsa Con Queso Sweet & Spicy Mango Sweet Potato Spinach, Artichoke & Kale Artisan Cheese-Style Spreads Sun-dried Tomato Caprese Smoked Gouda Cream Cheese-Style Spreads Original Plain Garlic & Herb …