The Tofoo Co

Tofoo Katsu

© The Tofoo Co
Products & Launches

The Tofoo Co Launches Tofoo Katsu Fillets, Achieves 20.7% YOY Growth

UK brand The Tofoo Co has announced the launch of Tofoo Katsu, a new product consisting of two tofu fillets coated in a katsu-style breadcrumb. The launch aims to cater to the growing demand for natural alternatives to meat, while also providing a convenient option for midweek meals. It follows a period of significant expansion for The Tofoo Co, which now holds a 62% share of the tofu category and has experienced 20.7% YOY growth1. This makes it the UK’s second-biggest meat-free brand. The news comes just a month after The Tofoo Co was acquired by German investment management firm Comitis Capital, securing further investment for its next growth phase. “Incredibly strong year” Tofoo Katsu is not the only new product launched by The Tofoo …

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Seitan Wings, The Tofoo Co

Seitan Wings © The Tofoo Co
Products & Launches

The Tofoo Co to “Bring Excitement Back to the Category” with New Seitan Products in Collab with Temple of Seitan

The Tofoo Co, the UK’s no.1 tofu brand, has launched a line of innovative seitan products in collaboration with London-based vegan restaurant chain The Temple of Seitan. The seitan range debuts initially with two products: Original Seitan, a chicken-flavored seitan block which is already available in The Temple of Seitan’s award-winning restaurants, and Pepperoni Seitan, a smoky and spicy pepperoni alternative, which will roll out into retail this month. Tofoo MD Dave Knibbs believes the new products will shake up the Meat Free category after a difficult year. “The launch of our new Seitan products represents a real opportunity in natural, meat-free ingredients. Over the last few years, there’s been a lack of real innovation in the Meat-Free category, and this has led to a …

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The Tofoo Co marinated range

© The Tofoo Co
Products & Launches

The Tofoo Co Aims to “Make Tofu Mainstream” With New Marinated Range

Top-selling UK tofu brand The Tofoo Co is set to launch a new marinated range with the aim of showing that tofu is “not just for vegans”. The range consists of two products — Smoky BBQ Strips with a barbecue-flavoured marinade and Lightly Spiced Pieces with onion, garlic, paprika, pepper, and parsley. The Tofoo Co hopes the products will attract consumers who have not tried tofu before, helping to “make tofu mainstream”. The marinated tofu is high in protein and can be pan-fried in eight minutes. It adds to The Tofoo Co’s existing product range, which includes scrambled tofu, silken tofu, tempeh, and tofu blocks in flavours such as teriyaki and sriracha. “Perfect for tofu-phobics” With many consumers searching for less processed meat alternatives, The …

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The Tofoo Co tofu chunks bowl on purple

© The Tofoo Co
Food Service

The Tofoo Co Brings Tofu to Slug & Lettuce Menus Across the UK

Slug & Lettuce Cocktail Bars (Stonegate Group), operating around 80 locations, announces the launch of two plant-based dishes to its menu, in collaboration with The Tofoo Co., the UK’s leading tofu brand. The new menu additions are Crispy Teriyaki Tofu sharing plate, and a main dish called the Crunchy Noodle Salad, featuring summer vegetables, rice noodles, and crispy smoked tofu. The dishes have been created in response to the 65% of UK customers who report that they are more likely to try a meat-free menu item if it does not replicate the taste of animal meat*. Launched by husband-and-wife team Lydia and David in 2015, The Tofoo Co. has since built a substantial UK grocery business, going on to supply all the major grocery retailers …

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The Tofoo Co nuggets

©The Tofoo Co
Products & Launches

The Tofoo Co Continues Product Innovation With Garlic & Herb and Sweet Chilli Nuggets

The Tofoo Co, the UK’s number one tofu brand, is to launch Garlic & Herb and Sweet Chilli Tofoo Nugget products into Tesco this month. In response to the increased demand for convenient plant protein products, the launch is a repositioning of previous product Tofoo Bites, which have taken a new shape, recipe, and packaging design, to become Tofoo nuggets. Varied portfolio The Tofoo Co also launched a block in sriracha flavour as a recent addition to its portfolio which offers flavoured tofu blocks, scrambled egg style Scrambled Tofoo, straight-to-wok frozen cubes in a range of flavours, fish finger style chunkies in a range of flavours, as well as tempeh products. Exponential success The UK producer has enjoyed continuous success over recent years, evidently owing …

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Interview with David Knibbs from Tofoo Co

Interview with David Knibbs from Tofoo Co
Interviews

The Tofoo Co: “The Third Best Selling Product in the Entire Meat-Free Category”

The Tofoo Company , Malton Picture David Knibbs

The Tofoo Co is on a mission to start a tofu revolution. The UK based family brand creates a tofu which is unique in that it uses an ingredient called nigari – an all-natural ingredient created from seawater. The products are so successful that it announced last month an increased turnover by 200% since 2017.

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