Brave Robot/ Coolhaus Mint Sandwich

©Brave Robot/ Coolhaus

Investments & Acquisitions

Superlatus Takes on Perfect Day’s Animal-Free Brands Through Acquisition of The Urgent Company, Plus Further Surprise Moves

Two companies have merged and announced the acquisition of Perfect Day’s CPG business, The Urgent Company.  Superlatus, a food tech innovator and distribution company, and TRxADE HEALTH (NASDAQ: MEDS), a leading pharmaceutical exchange platform, have acquired The Urgent Company’s portfolio of animal-free brands: Brave Robot, Coolhaus, Modern Kitchen, and California Performance Co.   As part of the acquisition, Natasha Case, founder of Coolhaus, will rejoin the brand as chief brand officer, playing a pivotal role in the integration process. She will also be an advisor to Superlatus’ broader portfolio of brands. The Urgent Company The Urgent Company was founded in 2020 as a B2C to commercialize Perfect Day’s animal-free whey protein. The company debuted with Brave Robot and its revolutionary cow-free ice cream. Its products, including cream …


©Modern Kitchen

Food & Beverage

Meet Modern Kitchen: “Uncompromising” Animal-Free Cream Cheese With Real Dairy Ingredients

While plant-based cream cheese products continue to grow in size and diversity, Modern Kitchen is bringing something entirely new to the market: a non-animal cream cheese made with real dairy ingredients.  Using Perfect Day’s animal-free whey protein, Modern Kitchen says it is taking a modern food tech approach to reinvent traditional foods without compromising on taste. By utilizing Perfect Day’s revolutionary protein, made with precision fermentation, the brand says its products reduce greenhouse gas emissions by up to 97% when compared to conventional dairy.  First launched in 2022, Modern Kitchen sells a full lineup of lactose-free cream cheeses in several flavors, including a newly added “Plain” variety. Last year, the brand debuted in regional US grocery chains Harris Teeter and Market Basket.   Made with a …