The VeganKind

© The Vegan Kind/Amy Lanza
Sweets & Snacks

The Vegan Kind Adds Luxury Chocolate Bars to Own-Brand Love Plants Range

UK’s Popular online vegan retailer The Vegan Kind has expanded its own-label Love Plants range with three new chocolate bars. The luxury bars aim to “make vegan chocolate more indulgent”, offering an alternative to dark chocolate. They are said to have a smooth, creamy texture and are garnished with crunchy toppings. The flavours are: Dark with Orange Cocoa Nibs and Cinder Toffee — Colombian dark chocolate with at least 60% cocoa solids, combined with orange oil, cacao nibs, and vegan honeycomb. Oat M!lk Bar — Oat milk chocolate with at least 46.5% cocoa solids, topped with vegan puffed caramel and sea salt flakes. Blonde with Raspberry and Crunchy Caramel — Vegan white chocolate with a minimum of 37% cocoa solids, topped with dried raspberry and …

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The Vegan Kind

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Retail & E-Commerce

The Vegan Kind Launches Plant-Based Frozen Section

UK online retailer The Vegan Kind has launched a new frozen section stocking the biggest names in plant-based food. Extending its offering to now include ice cream, frozen pizzas, meat alternatives, as well as frozen organic fruit and vegetables, the company looks to solidify its status as “the home of all things plant-based grocery”. With more and more plant-based producers looking to the frozen aisle for expansion, The Vegan Kind frozen launch now allows shipping of frozen products direct to customers. The brands now stocked in the online retailer’s frozen section include Beyond Meat, Naturli’, VFC, Clive’s Pies, and Moving Mountains, to name but a few.  To celebrate the frozen launch, The Vegan Kind is currently offering 15% off all frozen products. The move follows …

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The Vegan Kind new chairman Tony Buffin

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Company News

The Vegan Kind Appoints New Chairman Tony Buffin, Former CEO of Holland & Barrett

British online supermarket The Vegan Kind has hired a new chairman, Tony Buffin. According to the company, Buffin has a track record of growing and transforming businesses in multiple sectors. Previously, Buffin has been CEO of multinational health and wellness chain Holland & Barrett and CFO of Australia-based grocer The Coles Group, along with various other senior management roles. Additionally, he is the founder of Tecsa, a digital ecosystem and analytics software development business. The Vegan Kind says Buffin’s broad range of industry skills, especially in digital and data, finance, and transformation, will help to accelerate the scaling of the company. Big plans for 2022 Last September, The Vegan Kind debuted new branding to better reflect its identity as a “shop of tomorrow” and attract …

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The Vegan Kind

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Company News

The Vegan Kind Rolls Out Big Plans for 2022 

The Vegan Kind reveals impressive growth markers and goals for the year ahead Following its recent collaboration with BrewDog, the UK’s biggest plant-based retailer The Vegan Kind shows no signs of stopping its unstoppable rise over 2022. vegconomist takes a look at what the online vegan supermarket and subscription box service has in store.  2021 Success The Vegan Kind listed 1,591 new plant-based products over the previous year, dispatching over 250,000 parcels and shipping over 3,100,000 vegan products. The company also completed a rebrand, aiming to “welcome a whole new audience”, as well as planting 71,935 trees via Ecologi, which equals 535 tonnes of carbon removal. A Series A fundraising was also competed of £3.5 million, the largest ever in UK vegan retail.  Business initiatives …

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vegan pale ale

© BrewDog/The Vegan Kind
Food & Beverage

BrewDog and The Vegan Kind Collaborate to Launch Vegan Pale Ale

Online vegan supermarket and subscription box service The Vegan Kind has joined forces with Scottish brewer BrewDog to launch a vegan pale ale. The recipe combines sultana and Columbus hops with Vienna malts, for a 5.5% ale flavoured with citrus, pineapple, and pine. The beer comes in 330ml cans featuring The Vegan Kind’s logo alongside BrewDog’s regular branding. Members of the brewer’s subscription service will receive the ale next month. “We know that the BrewDog community are deeply passionate about our planet and making carbon-conscious choices with their food and drink, so we are really excited to collaborate. With a plant-based diet being reported to reduce your carbon footprint from food by up to 73%, we hope fans of BrewDog can join in on the …

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TVK planet

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Sustainability / Environment

TheVeganKind Launches TVK Planet Initiative & Will Plant One Tree With Every Order Made

On Earth Day, TheVeganKind (TVK) announces it is expanding its sustainability initiatives to minimise the carbon footprint and become a climate positive shopping destination and create the lowest possible impact on the planet in its operations. TVK has partnered with Ecologi and says it is committed to planting a tree for every order made in the TVK Supermarket.

Planting trees and recovering forests have been proven to be one the most effective ways, after reducing meat consumption, to combat the climate crisis.

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Investments & Finance

The VeganKind Secures £3.5M in Largest Ever Funding Round For UK Vegan Retail

The UK’s biggest online vegan supermarket and subscription business, TheVeganKind (TVK) announces it has secured £3.5m in Series A funding from Literacy Capital Plc in the biggest funding round ever for a vegan retail company in the UK. TVK offers the widest range of vegan products in the UK and has the largest social media following than any other vegan-only retailer. The funds will be used to support additional retail and consumer experience to help the existing team take the business forward.

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Products & Launches

UK’s Biggest Plant-Based E-Retailer The VeganKind Launches Love Plants

Based in Scotland and shipping throughout the whole of the UK, The VeganKind is the largest online vegan retailer in the UK with a range of over 5,000 products, including more than 200 cheeses, and the biggest vegan fridge in the world! This much-loved DTC retailer, with a social following of over 600,000, revealed to vegconomist the launch of its own-brand range of ready meals, Love Plants.

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Interviews

The VeganKind: “Many Brands Have Said That TVK Really Helped Pave the Way For Their Growth and Success”

The VeganKind is a well-established, fast-growing, and hugely popular vegan delivery box producer based in Scotland. Here at vegconomist we have reported on this founder-couple’s string of successes on a seemingly constant basis, and this is a much-loved company to so many in the UK – so it was way overdue that we had a chat about their incredible success in the plant-based market.

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Pineapple love heart

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Society

Vegan Business Solidarity: Ten Plant-Based Leaders Reveal Their Favourite Vegan Companies

In these uncertain times when many businesses are suffering hardship or even facing closure, we at vegconomist reached out to plantbased leaders across the globe and asked them to nominate their most-loved vegan business, which they feel is deserving of love and support from the vegan community right now.

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