Unilever Completes Sale of The Vegetarian Butcher to Vivera
At the end of last year, Unilever announced plans to sell off its plant-based meat brand, The Vegetarian Butcher, as part of its efforts to slim down its portfolio and focus on its core “power brands.” Now, less than 4 months later, Unilever has found a buyer—Dutch plant-based food brand Vivera. The Vegetarian Butcher, which was acquired by Unilever in 2018, has seen substantial growth under the multinational’s ownership. Since the acquisition, the brand expanded into over 55 markets, offering both retail and foodservice products. However, Unilever noted that the brand’s unique supply chain and research and development requirements made it difficult to integrate within the broader Unilever Foods portfolio. This divergence in operational needs was a key factor in the decision to sell. The …
