Organisation / Brand: The Vegetarian Butcher

Meat-free popup

© Burger King
Fast Food

Burger King Opens Meat-Free Popups in Three Nordic Cities

Burger King has opened three meat-free popup restaurants in the cities of Oslo, Stockholm, and Copenhagen. Customers in the Norwegian, Swedish, and Danish capitals can now choose from a range of offerings made using The Vegetarian Butcher’s plant-based meat — including meat-free versions of classic options such as the Whopper and Chicken Royale. Some sauces containing eggs and dairy are still available, but customers can ask for these to be omitted to make their orders fully vegan. “By opening a restaurant that only serves plant-based and meat-free alternatives, we get a good opportunity to test products that are not yet part of our traditional menu for our further product development and innovation within the plant-based segment,” said Carsten Lambrecht, country manager for Burger King Denmark. …

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© BURGER KING Deutschland GmbH
Fast Food

Burger King Develops New Breading to Visually Differentiate Plant-Based Products

Burger King Germany launches the Plant-based Long Chicken Cheddar Style in collaboration with Violife, and has developed a new breading to visually differentiate plant-based products from their animal counterparts. All plant-based chicken patties and plant-based nuggets from Burger King are now offered with newly developed breading with green parsley sprinkles in order to differ in appearance from the breading used for animal meat products. Vegconomist will contact BK to ascertain whether this will be rolled out internationally. Separate fryer Burger King says that employees and guests can now easily identify the plant-based products directly at first glance due to the new parsley coating co-developed by Burger King and The Vegetarian Butcher. The chain says the plant-based products are also cooked in a deep fryer used …

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Subway plant-based beef slices

© Subway
Food Service

Plant-Based Beef Slices by the Vegetarian Butcher Launch at Subway in Northern Europe

The Vegetarian Butcher‘s plant-based beef slices are now available at Subway locations in the UK, Ireland, Germany, Austria, Switzerland, the Netherlands, Sweden, Norway, and Finland. The slices will be featured in the new Plant-Based Steak Sub. Available as a six-inch or foot-long sandwich, customers can add as many vegetables as they like, along with vegan cheese and a sauce of choice (Subway recommends teriyaki). “Our Plant-based Steak has been created in collaboration with The Vegetarian Butcher, one of the world’s leading plant-based meat brands, so our guests don’t have to compromise on taste or texture to enjoy a meat-free lunch,” said Angelina Gosal, Head of Marketing UK & Ireland at Subway. The new sub adds to Subway’s existing vegan options, the Plant Patty and Veggie …

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sacrifice nothing add for the vegetarian butcher

© The Vegetarian Butcher
Marketing & Media

The Vegetarian Butcher Debuts “Sacrifice Nothing” Ad Campaign on Spanish TV

The Vegetarian Butcher, Unilever’s plant-based meat brand, aired its TV commercial, “Sacrifice Nothing,” for the first time in Spain. The spot also highlighted El Gran Capo, the brand’s first vegan chicken breast for sale in the country. As in the spot’s English version, the TV ad in Spanish uses the tagline “sacrifice nothing” to deliver the brand’s intention of becoming a vegan butcher with a double message: the brand’s expertise in mimicking beef, pork, and chicken using vegetables without “sacrificing” meat’s real taste and by not “sacrificing” animals for their meat. The Vegetarian Butcher’s TV campaign intends to reinforce the brand’s mission found in its marketing ads and webpage: “The Vegetarian Butcher is the traditional butcher of the past but with the meat of the future. …

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Annual vegan BBQ Parliament The Hague

Vegetarian Butcher burger served to Dutch politicians © Vegan Today
Fairs & Events

Famous Vegan Brands Serve Plant-Based BBQ to Dutch Parliament

Vegan Today and Diervriendelijk Nederland, in partnership with The Vegetarian Butcher, Beyond Meat, Vivera, Alpro, Willicroft, and other top vegan brands, organised the 7th edition of the Annual Plant-based BBQ in the House of Parliament in The Hague, offering politicians an opportunity to taste the best vegan foods in the Netherlands Both organisers declared the event delivered a clear message: the future is vegan. The Netherlands is known for the progressive work done by its plant-based brands and the high consumer demand for animal-free options. The politicians at the event sampled planet- and animal-friendly versions of traditional foods like hamburgers, chicken, beef, salmon, calamari, shrimp, cheese, milk, desserts, and sweet treats, offered by Dutch brands.   Maryen van Castro and Matthijs den Hollander of Vegan …

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©The Vegetarian Butcher
Retail & E-Commerce

The Vegetarian Butcher Launches Frozen Range into Sainsbury’s 

The Vegetarian Butcher, a leading plant-based meat producer, has launched frozen versions of some of its most popular chilled vegan products. Now available in UK supermarket Sainsbury’s, the range will receive a wider retail rollout in the near future.  Unilever-owned alt-meat brand The Vegetarian Butcher’s new frozen range includes Patty on the Back quarter pounders, Happy Go Clucky chicken-style burgers, Unbelievaballs plant-based meatballs, and Little Peckers chicken nuggets. The retail move comes as the brand’s research found a gap in the market for larger and more value-for-money plant-based frozen ranges. The rapidly growing brand has made multiple foodservice moves lately, most notably with Burger King – including a fully vegan store in Madrid – as well as Domino’s Peppero’nay pizza, and Starbucks’ Tu’Nah sandwich. Frozen …

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Carrefour The Vegetarian Butcher

© Carrefour / The Vegetarian Butcher
Food & Beverage

Carrefour France Now Offering Plant-Based Meat at Traditional Butcher Counters

As a major first in France, Carrefour – the eighth-largest retailer in the world – has begun offering products from The Vegetarian Butcher, a Dutch brand owned by Unilever, in its traditional butcher’s shop. “Bringing these two types of products together simplifies the shopping experience for our customers who want to go vegan. The second big first is that Carrefour is the first major retailer to market these delicious products that have already won over Burger King,” Carrefour said on its various social networks. After the launch and extension of its Carrefour Veggie brand and the exclusive nationwide marketing of La Vie vegan products, Carrefour continues to see the potential of plant-based products in the European market. This vegan corner in the traditional butcher’s department …

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Topics:
Vegetarian Butcher

©The Vegetarian Butcher
Products & Launches

The Vegetarian Butcher Launches in Singapore, Now Available at Retail Stores Citywide

The Vegetarian Butcher launches in Singapore, with its products now stocked at retail outlets such as FairPrice Group and RedMart. After successfully breaking into Singapore’s foodservice market, Unilever-owned alt-meat brand The Vegetarian Butcher has announced its retail launch in the country. Four of the brand’s products — Mince Charming, Chickened-Out Chunks, Little Peckers, and Big Winners — can now be purchased by Singaporean consumers. To begin with, the products will be available via FairPrice Group, Cold Storage Singapore, and RedMart, as well as Amazon. The company is increasingly targeting the Asian market, having launched in China earlier this year. “The leader in plant-based meat” Last year, The Vegetarian Butcher grew by a huge 70%, just a few months after telling vegconomist that it had successfully …

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The Vegetarian Butcher - Mural SMUG

The Vegetarian Butcher has partnered with Glasgow-based artist SMUG to curate a giant 'Elephant in the Room' mural

Society

The Vegetarian Butcher Launches ‘Elephant in the Room’ Campaign to Push Plant-Based Ahead of COP26

The ‘Elephant in the Room’ campaign from The Vegetarian Butcher aims to help consumers participate in bringing a crucial issue to COP26’s attention: the environmental impact of animal meat consumption on the planet. “The numbers don’t lie. A transition to diets that incorporate more plant-based food is a vital part of the solution to the climate crisis” Looking for meaningful action from leaders and policymakers, the campaign highlights how reducing animal meat consumption and switching to a plant-based diet can play a significant role in the fight against climate change. The campaign claims the issue is conspicuously absent from the COP26 agenda and lacking in European policy.  Since the livestock industry contributes between 14.5% and 18% of global anthropogenic greenhouse gases, according to the United …

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ABUNDA by ENOUGH

@ENOUGH
Food & Beverage

Unilever Partners With ENOUGH to Provide Zero Waste Mycoprotein for The Vegetarian Butcher

Unilever has announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market through its brand The Vegetarian Butcher, suppliers of plant-based products to Burger King. Unilever also commented to vegconomist that, in addition to plant-based meat innovation, the company is also working to further develop its plant-based ice cream and mayonnaise portfolio. ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre. Unilever subsidiary The Vegetarian Butcher was chosen as the supplier of Burger King’s Plant-Based Whopper across Europe, …

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Vegetarian Butcher

©The Vegetarian Butcher
Products & Launches

The Vegetarian Butcher Launches in China With Six Products Available From Today

The Vegetarian Butcher, a Unilever owned producer of meat alternatives based in the Netherlands and operating across multiple markets, has today announced its products will be available to food service in China. A post by the brand on social media states: “Our food revolution just got bigger! 💚 We are excited to share that China is the next stop in our mission to become the biggest butcher in the world. From today, six of our products will be available for chefs in Food Service to get cooking with our new meat. Endorsed by famous chef and meat lover Da Dong, we cannot wait to show all Chinese meat lovers that they don’t have to sacrifice a thing.” Earlier this month, Burger King introduced The Vegetarian …

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