Lidl Becomes First Major Retailer to Receive Certification From The Vegetarian Society’s Plant-Based Trademark
Lidl has become the first major retailer to use The Vegetarian Society’s new Plant-Based Trademark, designed to be the “gold standard of plant-based accreditation”. The trademark will appear on Lidl’s Vemondo Plant! range, which includes a variety of plant-based options such as ready meals, ingredients, and vegetable-based products. “It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark,” said Vanessa Brown, Head of Trademarks at the Vegetarian Society. “Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.” Plant-based terminology The Vegetarian Society has already offered vegetarian and vegan trademarks for many years, but the Plant-Based Trademark was added late …
