THIS Appoints Former Ella’s Kitchen CEO Mark Cuddigan to Lead Company into Next Chapter
UK alt meat producer THIS has appointed Mark Cuddigan, the former CEO of organic baby and toddler food brand Ella’s Kitchen, as its new CEO. After joining Ella’s Kitchen in 2011, Cuddigan increased the company’s revenue from £41 million to £100 million. He is also involved in the B Corp movement, having sat on its B Lab Board for almost five years and gaining B Corp accreditation for Ella’s Kitchen in 2016 (THIS is also a B Corp, and became the first British alt meat brand to be certified in 2022). THIS founders Andy Shovel and Pete Sharman — who are currently serving as co-CEOs — will step down on February 19. They will remain involved in the business at Board level, and will support …