Finnish Startup Three Mushketeers is Redefining Plant-Based Taste with Mushroom Waste
Three Mushketeers is a food tech startup from Helsinki Finland, working to revolutionize the taste of plant-based foods by using sustainable, clean-label ingredients derived from mushroom waste. Emmi Korjus, Emma Kynkäänniemi, and Ida Nikkilä, experts in food technology, food chemistry, and nutrition science, co-founded the startup with a mission to address the main challenges faced by the vegan food industry: tastelessness and off-flavors. According to the team, despite the growing popularity of sustainable eating and veganism, 60% of consumers still dislike the taste of these products. However, Three Mushketeers says its innovative product offers a straightforward solution. Masking off-flavors Using a proprietary technology called “remush,” the startup processes by-products of mushroom cultivation into a savory powder that is said to effectively mask off-flavors in plant …