Tiba Tempeh new plant-based mince

© Tiba Tempeh

Products & Launches

Tiba Tempeh Announces Sainsbury’s Listing, Launches “Only” Plant-Based Mince With 100% Natural Organic Ingredients

UK-based Tiba Tempeh, on a mission to grow the meat-free category by making tempeh more accessible to mainstream consumers, announces a fresh pack design and new plant-based mince as well as a listing at over 400 Sainsbury’s stores across the country. The brand claims its newly launched Tempeh Mince, first available in Ocado from May 2024, is the only plant-based mince to contain 100% natural and organic ingredients. Along with a “vibrant, fresher and foodie packaging design” that rolls out across the full range, featuring easy recipe suggestions, the brand has launched its Original Tempeh Block and Sweet Chilli Marinated Tempeh Pieces into more than 400 Sainsbury’s stores. The launch is to be supported by a strong activation plan including digital posters, e-commerce, and promotions. …

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© Tiba Tempeh

Investments & Finance

Tiba Tempeh Raises £500,000 to Make Tempeh Mainstream in the UK

British startup Tiba Tempeh has raised £500,000 in a seed funding round led by Lever VC. The company will use the funding to launch more products, make new hires, and increase its marketing efforts. Tiba Tempeh was founded by Alex and Ross Longton, who have both previously held senior roles at Kraft Heinz and other major food corporations. In 2019, the pair decided to use their experience to launch a plant-based food company, making it easier for consumers to eat a healthy diet. Tiba Tempeh is available diced and marinated in several flavours such as Sweet Chilli, Curry Spiced, and Soy Marinade. The tempeh is suitable for use in dishes such as curries and stir-fries, and the company has also recently launched what it claims …

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