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Food Service

UK Brand Herbimore to Launch at 40% of University Sector & Hundreds More Locations

Herbimore is a UK convenience food producer set to launch in June of this year. The plant-based brand will make its debut at hundreds of food service locations, including coffee lounges, schools, colleges, and 40% of the university sector. Herbimore’s range will include ready-made sandwiches, wraps, and salads, and will be brought to market by the UK’s leading independent sandwich company, Tiffin Sandwiches. Tiffin says it is responding to increased demand for vegan grab-and-go options. Said to be high in fibre and protein, the wraps and sandwiches will contain a variety of fillings, including meat alternatives made by Squeaky Bean and VBites. They will also feature house-made sauces and marinades. The convenience foods will be available nationwide, via a large distribution network serviced by a …