American dairy alternative producers, Tofutti Brands Inc., published its first quarterly report of 2019 on May 14. As the results of the report show, the company is currently recording a decline in sales, but is optimistic about the future.
40-Year-Old Tofutti Launches New Branding to Stand Out in “More Competitive” Market
Tofutti, a 40-year-old plant-based foods brand, announces it is updating its branding and packaging with a new, bolder look. Intended to position the brand to better compete in a fast-growing market, the latest packaging will launch later in August, with the old packaging phasing out over the course of this year. The updated black design features bold red lettering evoking a retro feel, which Tofutti says is fitting for a company founded in 1981. The packaging also now prominently displays the words “plant-based” and “vegan”, while the company’s vegan cheese and sour cream clearly state their gluten-free status. By labeling its products “vegan”, Tofutti says it is proudly advertising to its largest group of supporters. “Look at the sorts of people who follow us on …