Wheaty “Redefines the Vegan Sausage” in Celebration of 30th Anniversary
To celebrate its 30th anniversary, the pioneering vegan meat brand Wheaty has announced new NPDs — two bratwurst-style sausages — that will be unveiled at BIOFACH 2023 this February in Nuremberg, Germany. “Two upcoming Wheaty products redefine the vegan sausage – again,” declares the German brand. “These two products set themselves apart from legacy vegan sausages through an incredible taste, unmatched juiciness, and an edible vegan peel that can be fried in the pan along with the sausage,” says Wheaty. Europe’s alt meat pioneer The Wheaty brand was developed by TOPAS, a European pioneer in the alt meat space, offering meat and sausages made with organic wheat protein, founded by Klaus Gaiser way back in 1993. According to Wheaty, the brand’s commitment to following EU …