US-based multinational meat processor Tyson Foods has entered the plant-based market in the Asia-Pacific region, launching a range of meat-free products under its First Pride brand name.
PETA Warns US Meat Companies to Learn from Mistakes of Tobacco Farmers and “Get Out Now!”
PETA is urging five major US meat companies—Hormel Foods, Cargill, Smithfield Foods, Tyson Foods, and Oscar Mayer—to shift their focus from animal-based products to vegan alternatives, following the example set by one of Italy’s oldest meat producers, Gruppo Tonazzo. Gruppo Tonazzo recently announced that it will stop selling meat entirely and concentrate solely on plant-based products. Albino Tonazzo, CEO of the company’s plant-based brand Kioene, explained that the shift is motivated by a “deep responsibility to future generations” and a commitment to environmental preservation. In letters sent to the CEOs of the US companies, PETA noted the growing consumer demand for plant-based foods and the environmental and ethical concerns associated with animal agriculture. The group explained that all five companies have already introduced vegan products …