SWAP Food Enters US Market With Plant-Based Chicken Fillets Following Umiami Rebrand
French plant-based food producer Umiami has rebranded as SWAP Food and launched its first product, SWAP™ Chicken, in the North American market, starting in Chicago, marking the company’s entry into the US food industry. The rebranding from Umiami to SWAP, which was announced earlier today, was made to support the company’s global expansion efforts. According to the company, the new name better reflects its goal of making plant-based protein easy to integrate into existing recipes without requiring menu changes, an important consideration for foodservice operators. “We believe SWAP Chicken will elevate menu possibilities, making it easier than ever to SWAP animal meat for plant protein,” said SWAP CEO and founder, Tristan Maurel. SWAP Chicken is made from eight ingredients, including soy protein, pea protein, and …