Burger King France

© Burger King France

Products & Launches

While Burger King Opens 100% Vegan Location in Germany, Burger King France is Just Introducing its First Veggie Burger

Last week, Burger King announced the opening of a 100% plantbased popup location in Berlin. Shortly afterwards, Burger King France announced the launch of the Veggie King, a vegetarian burger created in partnership with The Vegetarian Butcher, the Dutch brand However, while some people are pleased with this progress, others deplore the fact that this burger is not vegan because it contains cheese. On Twitter, one can read: “Might as well make it vegan, right? It’s about time.” or “A veggie burger! Seriously!?! What a bunch of players. A vegan burger was too dangerous? Pay for the courage and innovation with a veggie in 2021.” Indeed, many comments from internet users highlight the fact that France is still far behind consumer demands and the vegan …

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ABUNDA by ENOUGH

@ENOUGH

Food & Beverage

Unilever Partners With ENOUGH to Provide Zero Waste Mycoprotein for The Vegetarian Butcher

Unilever has announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market through its brand The Vegetarian Butcher, suppliers of plant-based products to Burger King. Unilever also commented to vegconomist that, in addition to plant-based meat innovation, the company is also working to further develop its plant-based ice cream and mayonnaise portfolio. ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre. Unilever subsidiary The Vegetarian Butcher was chosen as the supplier of Burger King’s Plant-Based Whopper across Europe, …

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77 Foods lardons

©77 Foods

Startups, Accelerators & Incubators

Unilever Selects French Plant-Based Pork Fat Specialist 77 Foods as Innovation Champions

Unilever has named French startup 77 Foods, creator plant-based pork fat product, as the winner of its Innovation Challenge. Unilever aims to reach its target of €1 billion annual sales of plant-based meat and dairy alternatives within the next five to seven years. According to 77 Foods, 92% of participants in a blind test preferred 77 FOODS bacon to pork bacon.

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©Unilever

Company News

Unilever CEO Says Rise of Plant-Based is “Inexorable” as The Vegetarian Butcher Grows 70% in 2020

Unilever’s annual report reveals that the company’s plant-based meat alternative brand, The Vegetarian Butcher, reached growth peaks of 70% in Q4 of 2020. Unilever announced ambitious growth targets for its plant-based division last year, aiming to achieve at least one billion in sales of plant-based products in the next 5-7 years. Speaking to the Guardian, Unilever CEO Alan Jope described the rise of plant-based foods as an unstoppable trend. Unilever sees a shift towards more plant-based diets in every single country in the world, even in emerging markets and other poorer regions of the world. In addition to The Vegetarian Butcher, Unilever offers many other plant-based products, such as vegan ice cream from Magnum and Ben & Jerry’s, and vegan mayonnaise products from Hellmann’s, which …

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©Unilever

Interviews

The Vegetarian Butcher: “We Have Succeeded in Transitioning From Being a Local Brand to a Global One”

Over the course of 2020, The Vegetarian Butcher has taken great strides in terms of expansion, producing the plant-based Whopper for Burger King in several European countries including Spain, Germany and its home in the Netherlands, as well as launching plant chicken nuggets in Germany, and trialling in seven Hong Kong locations.

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FAIRR

©FAIRR

Society

New Report: “Protein Transition Has Gone Mainstream” as Investments in Plant Protein Hit $1.1Bn in 2020

A new report from the FAIRR Initiative states that “2020 is set to be a watershed in the shift from animal proteins towards plant-based and new protein sources. The protein transition has gone mainstream,” stating that investments in plant-based proteins have already reached $1.1bn in the first half of 2020, almost double that of 2019. 

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