New Study On Morals Reveals Purity Trumps Harm in Attitudes Toward Cultivated Meat
A new study by psychology researchers from the UK and Australia surveyed 1,861 participants from the United States and Germany to explore how moral values relate to attitudes toward cultured meat. The authors explain that cultivated meat promotes less animal and environmental harm, aligning with the “harm/care” dimension of the Moral Foundations Theory, which emphasizes concern for the suffering of others and the desire to care for and protect people from harm. However, after three surveys, the researchers found that the “harm” dimension was unexpectedly weak in predicting favorable attitudes despite “harm” being a significant narrative in media and industry. The five moral foundations For the surveys, the researchers used the five moral foundations — harm, purity, fairness, loyalty, and authority — to predict attitudes …
