Japanese Consumers Show Strong Interest in Tasting and Buying Cultivated Seafood, Says Research Study
A research study exploring the opinions of Japanese consumers toward cultivated seafood suggests that attitudes towards this novel food are generally positive, with 70% of participants showing interest in tasting it and 60% expressing willingness to purchase it once it is available. The study, one of the latest dissertations from the University of Winchester MSc Animal Welfare, Behaviour, Ethics and Law students, investigated the knowledge, attitudes, and behavioral intentions of Japanese consumers toward cell-based seafood. The researchers conducted an online survey with over 100 participants to collect the data. From this sample, a majority said to regularly consume seafood, indicating that its consumption is significant in Japan. Notably, a small percentage stated they would never eat seafood due to veganism. The findings reveal a lack of …