UNLIMEAT Rolls Out 5 “K-Vegan” Products into GIANT and MARTIN’S Stores as Korean Food Surge Continues
Plant-based food brand UNLIMEAT, producer of popular “K-Vegan” products from upcycled, discarded vegetables, has launched five of its products into 149 GIANT and MARTIN’S stores in the USA, as the surge of interest in Korean food continues worldwide. Following the brand’s retail partnership with Sprouts Farmers Market earlier this month whereby its BBQ products launched into around 400 Sprouts stores, this latest expansion brings further Korean-style plant-based cuisine to the US market. The company has a US office base as well as its Korean HQ and launched an online store last November. In interview with vegconomist last year, founder and then-CEO Keum Chae Min explained the brand’s strategy and MO: “We believe that the alternative meat market will continue to stagnate unless it also focuses …