In April, US restaurant chain Buona launched a limited-edition Plant-Based Italian Beefless Sandwich. It wasn’t prepared for the response, which it described as “overwhelming” — the sandwich sold out in just a day across multiple locations.
Upton’s Naturals Announces Massive Retail Expansion, Cites Slow-Growth Strategy as Key to Trajectory of Success
Upton’s Naturals, a Chicago-based trailblazer in the plant-based meat industry, reveals it has secured a significant retail listing at Publix stores across the US, with founder Daniel Staackman citing the company’s slow growth strategy as the secret to the brand’s continued success. The self-funded company announces today that five of its SKUs are set to roll out onto shelves of over 1,300 Publix locations across the USA starting January 2024. The new listings entail Chorizo Seitan, Traditional Seitan, Updog Vegan Hot Dogs, Bar-B-Que Jackfruit, and Chili Lime Jackfruit. Upton’s Naturals has been operational for over 17 years, and despite the fluctuating dynamics of the plant-based market, the company has continued to thrive. The company reports that it has experienced a consistent upward trajectory in sales, …