Mallows Beauty

© Mallows Beauty

Cosmetics & Bodycare

Welsh Brand Mallows Beauty Expands to US With Urban Outfitters Launch

Mallows Beauty, a vegan beauty brand based in the Welsh city of Cardiff, has announced it will be launching at 177 Urban Outfitters stores in the US. The collaboration comes after Mallows’ brightly coloured products attracted significant interest on TikTok, with consumers worldwide asking where they could buy them. The brand is now in the process of partnering with a US-wide distributor. Exports already make up about a third of Mallows’ sales, after it previously expanded to Ireland, mainland Europe, and Australia. The brand has seen a 30% increase in turnover since exports began in late 2021. Support from the Welsh government — in the form of market research, advice on regulations, and setting up meetings with potential partners — has helped to boost Mallows’ …

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